B2B SERVICES · GOOGLE ADS · INDONESIA, PHILIPPINES, VIETNAM

3,779 B2B leads in 3 months across 3 Southeast Asian markets

A B2B business-setup firm that helps foreign companies register a company, hire staff through Employer of Record (EOR), import goods through Importer of Record (IOR) and get business visas in Southeast Asia ran 12 Google Search campaigns with Marfa Digitals. From 1 August to 31 October 2022 the campaigns produced 3,779 conversions from 100.7K clicks on about $72K of ad spend, an average of about $19 per conversion.

3,779

Conversions in 3 months

~$19

Average cost per conversion

100.7K

Clicks from 8.5M impressions

Search campaigns in 3 countries

The goal

Bring in a steady flow of inquiries for four high-value B2B services in three countries, each with its own currency and buyer, while keeping the cost of every lead under control.

What we did

A separate Search campaign for each service: company registration, Employer of Record, Importer of Record and KITAS business visas
Split targeting by audience: buyers in Asia and buyers in Tier-1 countries, so budget and bids matched each market
A dedicated Bali campaign for company registration next to the national Indonesia campaign
Conversions tracked in each local currency and compared in USD to move budget to the cheapest leads

Results by market

INDONESIA

466 conversions

$20.9K spend · $44.82 per conversion

Best: Bali company registration at $27.10 per conversion. Employer of Record brought 197 conversions from 18.9K clicks.

PHILIPPINES

2,335 conversions

$26.0K spend · $11.12 per conversion

Best: company registration for Asian buyers, 1,080 conversions at $5.69 each. EOR for Asia: 692 conversions at $9.09.

VIETNAM

978 conversions

$25.2K spend · $25.79 per conversion

Best: Importer of Record, 545 conversions at $8.58 each from 20.4K clicks.

Philippines: 1,080 conversions at ₱326 each

Company registration campaign for buyers in Asia, 1 August to 31 October 2022: 1.02M impressions, 19.8K clicks and 1.08K conversions at ₱326 (about $5.69) per conversion.

Vietnam: 545 Importer of Record conversions

20.4K clicks and 544.78 conversions from ₫116M (about $4,675) in spend over the same 3 months.

Indonesia: 197 Employer of Record conversions

4.48M impressions and 18.9K clicks brought 197 conversions for Rp103M (about $6,657) in spend.

Spend converted to USD at the rates in the client’s report: 1 USD = 15,473 IDR, 57.26 PHP and 24,815 VND. Conversions are as recorded in Google Ads.