Med Spa and IV Therapy Marketing That Books Consultations

Google’s healthcare and medicines policy restricts prescription drug terms in ads and keywords in the United States without certification, which affects brand names of many injectables and some weight management medications. Meta’s advertising standards restrict content that implies negative self-perception and limit some before-and-after imagery. We write ads around treatments, outcomes described accurately and the experience at your clinic, and we resolve disapprovals quickly.

IV therapy and wellness services attract extra scrutiny. Ads and landing pages should avoid claims that a treatment cures, prevents or treats disease unless those claims are supported and allowed. We describe services clearly, list who administers them, explain the consultation process and keep claims conservative.

Many med spas operate under a medical director and may be HIPAA covered entities, especially if they bill insurance. Even when HIPAA does not apply, state privacy laws and patient expectations do. We keep tracking pixels off intake and booking confirmation pages that could capture health information, ask only for contact details in website forms, and never build ad audiences from treatment history without proper authorization. Review responses never confirm that someone is a patient. Please confirm your specific obligations with your compliance advisor.

Aesthetic and wellness pages are health content, so Google expects clear expertise. We include provider names and credentials, explain risks and recovery honestly, link to reputable sources and have your clinical team review each page before it goes live.

Costs vary widely by business, location, competition, season and offer, so we do not publish generic cost-per-lead numbers. Memberships and repeat treatments raise lifetime value, so we track bookings and revenue by treatment, not just leads.

Learn how we structure campaigns on our Google Ads management page.