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Marketing for Pet Businesses: Groomers, Daycares and Pet Brands

Instagram and Facebook ads, Google Ads, booking-focused websites and Shopify stores for groomers, mobile groomers, dog daycares, boarding, trainers and pet product brands.

A $158 Billion Industry That Keeps Growing

US pet industry spending reached $158 billion in 2025 and is projected to reach about $165 billion in 2026, according to the American Pet Products Association. Pet owners spend generously on grooming, daycare, training and premium products, yet most pet businesses still rely on word of mouth. We combine Instagram and Facebook ads, Google Ads, Shopify development and automated booking follow-up to keep your calendar and checkout busy.

What’s Included

Instagram and Reels ads:

short videos of happy pets, transformations and your team that stop the scroll.

Google Search campaigns:

“dog groomer near me”, “dog daycare” and “mobile grooming” searches in your area.

Booking-focused websites:

service menus, pricing guidance, vaccination requirements and online booking.

Shopify stores for pet brands:

fast stores with subscriptions, bundles and product reviews.

Meta and Google Shopping:

product ads and retargeting for pet product brands.

Rebooking automation:

reminders for the next groom, daycare packages and vaccination updates.

Reviews and referrals:

review requests and referral offers that turn clients into promoters.

Reporting:

cost per new client, rebooking rate and revenue per channel.

How We Grow Your Pet Business

  1. 01

    Business review:

    services, capacity, pricing, competitors and booking tools.

  2. 02

    Build:

    ads, booking pages or Shopify store, and tracking.

  3. 03

    Launch:

    we go live and review bookings and creative weekly.

  4. 04

    Grow:

    we add services, locations or products once costs are proven.

Channels That Work for Pet Businesses

01

Instagram and FacebookLocal awareness, offers and retargeting

02

Google Search AdsOwners searching for services now

03

Shopify and Shopping AdsOnline sales for pet brands

04

Email and SMSRebooking and repeat orders

01Service Businesses: Fill Empty Appointment Slots

For groomers, daycares and trainers, empty slots are lost revenue. Local Instagram and Facebook ads with first-visit offers, Google Search Ads for high-intent searches and automated rebooking reminders work together to keep schedules full. We track cost per new client and how many return, because lifetime value matters more than a single visit.

02Mobile Grooming and Service Areas

Mobile groomers need tight targeting around the neighborhoods they can serve efficiently. We use radius and ZIP targeting, route-friendly service area pages and booking forms that capture address and pet details up front, so you can plan efficient routes.

03Pet Product Brands on Shopify

For product brands, a fast, trustworthy Shopify store with subscriptions, bundles and reviews is the foundation. We then scale with Meta ads, TikTok ads, Google Shopping and email flows for repeat purchases. Product claims about pet health should be accurate and supported, especially for supplements and treats.

04Content and Local SEO

Helpful content, such as how often to groom a specific breed or what to expect on a first daycare day, builds trust and visibility in Google and AI assistants. A complete Google Business Profile with photos and reviews helps local pet owners choose you.

05How We Measure Results

Costs vary widely by business, location, competition, season and offer, so we do not publish generic cost-per-lead numbers. Many new grooming and daycare clients become regulars, so we track rebooking rate and lifetime value, not just the first visit. For pet brands, we focus on return on ad spend and repeat purchase rate.

See our guide to Shopify agentic commerce to prepare your store for AI shopping assistants.

Who This Is For

Dog groomers, mobile groomers, dog daycares, boarding facilities, trainers, pet sitters, independent pet stores and pet product brands selling online.

Why Marfa Digitals

  • Creative built around real pets and your real team.

  • Rebooking and repeat-purchase automation that grows lifetime value.

  • Shopify, ads and tracking from one team.

Frequently Asked Questions

Instagram and Facebook ads with real before-and-after videos, Google Search Ads for “dog groomer near me”, a strong Google Business Profile with reviews, and automated rebooking reminders.

Offer a trial day promoted through local Meta ads, rank on Google Maps with reviews and photos, and make vaccination requirements and booking simple online.

For most brands, yes. Shopify supports subscriptions, bundles, reviews and integrations with Meta and Google Shopping.

It depends on whether you run a local service or sell products online, your location and competition. We review your business and recommend a starting budget, then scale based on results.

Yes. We use tight radius targeting, service area pages and booking forms that make route planning easier.

Ready to Grow Your Pet Business?

Tell us your services or products, location and goals. We will send a plan with channels, budget and expected cost per new client.

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