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Paid Media
Reach the right people at the right moment, across the channels that matter for your business.
Google Ads, Local Services Ads, Facebook & Instagram and TikTok campaigns for US businesses, built on strategy and creative, and tracked to real calls, leads and sales.
Pick the platform that matches how your customers buy, or let us build the right mix. Every campaign is tracked to calls, leads and revenue.
Great performance doesn't come from putting more money behind ads. Marfa brings strategy, media, creative and data together, built around real business goals.
Reach the right people at the right moment, across the channels that matter for your business.
Create content that earns attention, then keep testing what actually drives action.
Turn clicks into meaningful actions by improving the experience beyond the ad.
Know what's working, what's not, and where the next opportunity is.
Connect every activity to the bigger commercial picture.
Performance marketing isn't a one-time launch. It's a continuous process of understanding, testing, learning and improving.
We start with your business, audience, market and current performance to find the real opportunities.
We turn those insights into the right audiences, channels, messaging, creative and measurement plan.
We bring the strategy to life through campaigns, creative, landing experiences and tracking.
We watch the signals that matter, test new opportunities and keep improving performance.
Once we know what works, we put more focus and investment behind it.
Then the loop starts again, with better data every cycle.
We help US local service businesses win more calls and bookings from customers within a 10–15 mile radius, and growing brands scale online sales.
We don't measure success by how busy a campaign looks. We measure what it does for the business.
Build visibility with people who are actually relevant to your brand.
Turn media spend into qualified traffic, leads and opportunities.
Remove friction between the first click and the final action.
Make every part of the marketing engine work harder.
Connect campaign activity to meaningful business outcomes.
Use real performance data to make smarter growth decisions.
What business owners ask us most before starting a performance program.
A data-led approach to digital marketing where campaigns are measured and optimized continuously against real business outcomes, from qualified leads and sales to revenue and customer acquisition.
We build the channel mix around your business instead of forcing every brand into the same one. Depending on your goals, that can include Google, Meta, Instagram, TikTok, LinkedIn, display, retargeting and other relevant channels.
No. Paid media is one part of the system. We connect strategy, creative, content, conversion and analytics so the experience after the click works as hard as the campaign itself.
Absolutely. We audit your current setup, find the inefficiencies and build a stronger strategy around what's already working.
If customers search for your service, start with Google Ads. If you have a visual offer or want to retarget visitors, add Facebook & Instagram Ads. TikTok Ads suit brands that can create short videos regularly.
Yes. We handle setup, verification support, profile optimization, lead disputes and budgets for Local Services Ads, and often run them alongside Google Search Ads.
We align measurement with your business goals. Depending on the engagement, that can include CTR, CPC, CPL, CPA, conversion rate, CAC, ROAS, ROI, revenue, pipeline and customer lifetime value.
It depends on your market, offer, budget, audience and starting point. We set a baseline, look for early signals, and build performance over time through ongoing testing and optimization.
No responsible agency can promise a specific outcome without controlling every variable in the market. What we do guarantee is a disciplined process of measurement, experimentation, optimization and transparent reporting.
That's where it works best. Performance marketing connects with social media, content, email, SEO, web design and branding to create one connected customer journey.
Many local businesses start with about $1,000–$3,000 per month on Google Ads, $20–$50 per day per campaign on Meta, and at least $50 per day per campaign on TikTok. We recommend a budget based on your target cost per lead.
Yes. We help clinics, dentists, locksmiths, cleaning companies, plumbers, HVAC and pest control businesses get more calls with paid ads and local SEO.
Your next level of growth isn't necessarily another campaign.
It could be a better strategy.