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Facebook & Instagram Ads Management That Brings Real Leads and Sales

We plan, create and manage Meta Ads campaigns that reach the right people, stop the scroll and turn attention into customers. Every campaign is built around your cost per lead or return on ad spend.

Why Most Facebook Ads Underperform

The wrong campaign objective, broken tracking, tired creative and weak offers are the most common reasons Facebook ads burn budget. Read our breakdown of why Facebook ads are not getting leads. We fix the foundations first, then scale.

What’s Included

Strategy and offer development:

an offer people actually want to respond to.

Audience strategy:

broad, lookalike and retargeting audiences, plus local radius targeting.

Ad creative:

images, short videos and copy produced with our social media and content team.

Lead capture:

instant forms or high-converting landing pages, whichever performs better.

Tracking setup:

Meta Pixel, Conversions API and GA4 so results are measured accurately.

Testing and optimization:

structured creative and audience tests every month.

Retargeting:

bring back website visitors and video viewers who did not convert.

Lead follow-up automation:

instant replies and booking with AI automation.

Monthly reporting:

cost per lead, cost per sale and ROAS in plain language.

Our Meta Ads Process

  1. 01

    Audit and plan:

    review your account, offer, audience and budget.

  2. 02

    Create and track:

    produce creative and set up Pixel and Conversions API.

  3. 03

    Launch and test:

    test offers, hooks and formats to find winners.

  4. 04

    Scale:

    increase budgets gradually on what works and refresh creative regularly.

Who We Help

Meta Ads work well for local service businesses with a strong offer, such as cleaning and maid services, as well as e-commerce brands, clinics, gyms, restaurants and events. Brands with strong short-form video often add TikTok ads management once Meta is profitable.

Why Marfa Digitals

  • Ads, creative and landing pages from one team.

  • Reporting on leads and revenue, not likes.

  • No long lock-in contracts, and you own your ad account and Pixel.

Frequently Asked Questions

Most small businesses start with about $20–$50 per day per campaign, then scale based on cost per lead or sale.

Yes. Our content team produces images, short videos and ad copy designed for Facebook and Instagram.

We often test both. Lead forms usually bring more volume, while landing pages often bring higher-intent leads.

Yes. Your Business Manager, ad account, Pixel and data always remain yours.

Ready to Make Meta Ads Profitable?

Book a review and we will show you what to fix and how to scale. See all our performance marketing services, or pair Meta with Google Ads management to capture searchers too.

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