Google captures demand, Meta creates it and TikTok scales reach with video. Here is how to choose the right ad platform for your business.
Choose Google Ads to capture people already searching for your service, Meta Ads (Facebook and Instagram) to create demand with precise targeting and retargeting, and TikTok Ads for low-cost reach through short-form video. Most growing businesses start with Google for leads, add Meta for retargeting and scale, then test TikTok.
People searching “roof repair near me” or “bookkeeping services for small business” are ready to act. Google Ads is ideal for service businesses and urgent needs. Learn what Google Ads management costs, and home service businesses should compare Local Services Ads vs Search Ads.
Meta reaches people based on interests, behavior and lookalike audiences. It is strong for e-commerce, local offers, events and retargeting website visitors. Start with our guide on how much to spend on Facebook ads and compare lead forms vs landing pages.
TikTok rewards authentic, entertaining video. It works well for visual products and brands that can publish content often. Read are TikTok ads worth it? and our TikTok ads cost guide.
Whatever you choose, results depend on tracking, offer and landing page. If campaigns underperform, see why Google Ads are not converting or why Facebook ads are not getting leads. Unsure about hiring help? Compare agency vs DIY.
Explore each service: Google Ads management, Facebook & Instagram ads management and TikTok ads management.
Not sure which ad platform to start with?
Our performance marketing team will recommend the right channel mix for your goals and budget. Learn more about Marfa Digitals.
Get My Channel Plan →TikTok and Meta often have cheaper reach, while Google clicks cost more but come from higher-intent searchers. Compare platforms on cost per lead or sale, not cost per click.
Usually not at first. Start with the platform that matches how your customers buy, prove profitability, then expand.
