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Marketing for EV Charger and Home Battery Installers

Google Ads, Meta ads, quote landing pages and automated follow-up for electricians and installers of EV chargers, home batteries and panel upgrades. Win the homeowners electrifying their homes.

A Growing Trade With Few Specialist Marketers

Home electrification is creating steady work for electricians: EV chargers, home batteries, panel upgrades and backup power. The Bureau of Labor Statistics projects solar photovoltaic installers to be among the fastest-growing occupations over the next decade. Yet very few marketing agencies focus on these installers, so well-structured campaigns still face light competition. We combine Google Ads, Meta ads, quote-focused websites and instant follow-up.

What’s Included

EV charger campaigns:

Google Search campaigns for “EV charger installation”, “Level 2 charger installer” and vehicle-specific searches.

Home battery campaigns:

campaigns for battery storage and backup power, separated from EV leads.

Panel upgrade upsells:

messaging that explains when a panel or service upgrade is needed.

Quote landing pages:

photo-based quote forms where homeowners upload their panel and garage photos.

Meta ads for new EV owners:

local awareness and retargeting campaigns for homeowners planning an install.

Dealer and builder partnerships:

content and outreach for car dealerships, builders and property managers.

Instant follow-up:

automated texts and emails within a minute of every request.

Reporting:

cost per quote, cost per site visit and cost per install.

How We Grow Your Install Business

  1. 01

    Service review:

    we map your services, territory, permits and crew capacity.

  2. 02

    Build:

    campaigns, quote pages, tracking and follow-up automation.

  3. 03

    Launch:

    we go live and review search terms and calls weekly.

  4. 04

    Expand:

    we add batteries, panels and new areas once costs are proven.

Channels That Work for Installers

01

Google Search AdsHomeowners requesting installation quotes

02

Local Services AdsElectrician category where available

03

Meta AdsNew EV owners and homeowners planning upgrades

04

PartnershipsDealers, builders and property managers

01Separate Campaigns for Each Job Type

An EV charger install, a home battery system and a panel upgrade are very different purchases with different prices and timelines. Mixing them in one campaign wastes budget. We build separate campaigns, ad groups and landing pages for each service, so the right homeowner sees the right message and your reports show which jobs are most profitable.

02Photo-Based Quotes Speed Up Sales

Many installers lose time on site visits for simple jobs. A quote form that asks for photos of the electrical panel, the parking area and the vehicle model lets you price faster and qualify leads before a visit. Combined with CRM automation, it shortens the time from inquiry to signed job.

03Accurate Claims About Savings and Incentives

Federal, state and utility incentives for EV chargers and batteries change often. We avoid promising specific savings or credits in ads, and we link to current official sources on landing pages instead. This keeps your advertising accurate and protects your reputation.

04How We Measure Results

Costs vary widely by business, location, competition, season and offer, so we do not publish generic cost-per-lead numbers. Battery and backup power jobs are typically higher value than charger installs, so we track each job type separately.

We report cost per quote, cost per site visit and cost per install. Learn how backup power demand works on our generator installer marketing page.

05Local SEO and Reviews for Installers

Homeowners often check reviews and photos before inviting an electrician into their home. A complete Google Business Profile with installation photos, service areas and recent reviews supports your ads and improves visibility on Google Maps. Our local SEO services also create a dedicated page for each installation type, which helps both Google and AI assistants recommend you for the right jobs.

Who This Is For

Licensed electricians, EV charger installers, home battery and backup power installers, and solar companies adding storage. Ideal for businesses that want a steady flow of residential installation quotes.

Why Marfa Digitals

  • Separate campaigns for each job type, so budget follows profit.

  • Accurate, policy-safe claims about savings and incentives.

  • Reporting on installs and revenue, not clicks.

Frequently Asked Questions

Run Google Search Ads for installation keywords, build a quote page that accepts photos, list your business on Google Maps with reviews, partner with local dealerships and respond to every lead within minutes.

It varies by business and location, depending on your market, competition and follow-up speed. We review your area and provide an estimate before launch.

No. Separate campaigns and landing pages perform better because the buyers, prices and questions are different.

Only if the information is current and accurate. Incentives change often, so we link to official sources rather than promising specific savings.

Yes, especially those adding batteries, EV chargers and backup power to their services.

Ready to Book More Installs?

Tell us your services, territory and crew capacity. We will send a lead plan with budget and expected cost per quote.

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