Google Ads Radius Targeting: How to Reach Customers Within 10–15 Miles

Why Radius Targeting Matters for Local Businesses

A locksmith, cleaner or clinic cannot profit from calls 40 miles away. Every click outside your service area is wasted budget. Tight targeting lowers cost per call and keeps your schedule full with nearby jobs.

Step-by-Step Setup

1. Open your campaign and click Settings → Locations.
2. Choose Enter another location → Advanced search.
3. Select Radius, type your address and set 10–15 miles.
4. Under Location options, choose “Presence”.
5. Exclude zip codes or towns you do not serve.

Radius vs Zip Code Targeting

A radius is quick to set up. Zip code targeting gives more control when traffic, travel time or customer value differ by neighborhood. Many local businesses start with a radius, then switch to the best-performing zip codes after 30–60 days.

Common Mistakes

• Leaving the default “Presence or interest” setting.
• Using one huge radius for a business that serves a small area.
• Never checking the locations report.
• Sending local clicks to a page that does not mention your service area. A local landing page fixes this.

Next, make it easy to call: read how to get more phone calls from Google Ads. For the full system, see our local leads guide. Already getting clicks with no calls? Check these 7 fixes.

Frequently Asked Questions