How to Get More Phone Calls From Google Ads: 7 Tips for Local Businesses

1. Add Call Assets

Call assets add a phone number or call button to your ads. On mobile, customers can call you in one tap without visiting your website.

2. Schedule Calls for Open Hours

Use asset or ad scheduling so the call button only appears when someone can answer. Locksmiths and emergency services may need 24/7 coverage.

3. Target Call-Intent Keywords

Searches like “locksmith near me”, “same day house cleaning” or “urgent care open now” are more likely to become calls than research terms like “how to” or “cost”.

4. Ask for the Call

Use headlines such as “Call Now for Same-Day Service” or “Speak to a Local Expert”. Mention your service area and response time.

5. Prioritize Mobile Users

Most local calls come from phones. Check device reports and shift budget toward mobile if it delivers cheaper calls.

6. Make the Website Call-Friendly

Put a tappable number at the top of every page and a sticky call button on mobile. Our web development team builds pages designed for calls.

7. Track Calls as Conversions

Count calls from ads and from your website separately, and set a minimum call length. Learn more in how to track phone calls from Google Ads.

Keep ads inside your service area with radius targeting, and see our complete local leads guide.

Frequently Asked Questions