Marfa Digitals is a Dallas-based Google Ads agency that builds and manages Search, Performance Max and remarketing campaigns for service businesses and e-commerce brands across the US. Every campaign is tracked to calls, forms and revenue, plans are month-to-month and you always own your account.
Most accounts we audit have the same problems: broad keywords that attract the wrong people, missing negative keywords, broken conversion tracking and landing pages that do not convert. The result is clicks without customers.
Our Google Ads management service fixes the basics first, then scales what works. You get a senior specialist on your account, weekly optimization, call and form tracking, and a monthly report that shows cost per lead, not just clicks.
Numbers from Google Ads accounts we have managed, with client names kept private. Screenshots are on each case study.
About €251K in tracked purchase value from €37.4K of ad spend for an Irish e-commerce brand, part of €455K in total Shopify sales.
Read the case study B2B services · Google Search Ads3,779leads in 3 months at about $19 each12 Search campaigns across 3 markets produced 3,779 conversions from 100.7K clicks for a B2B business-setup firm.
Read the case studywe find wasted spend and quick wins before changing anything.
high-intent, buyer-ready keywords for your services and service area.
Search, Performance Max, Display remarketing and YouTube where they fit.
compelling ads with call, sitelink, location and image assets.
forms, calls and bookings tracked through Google Tag Manager and GA4.
radius or zip code targeting so you only pay for customers you can serve.
bids, search terms, negative keywords and A/B tests every week.
or a fully built page from our web development team.
cost per lead, cost per call and revenue, not just clicks.
we review your account, search terms, competitors and tracking, then agree a target cost per lead with you. New accounts get a keyword and budget plan instead.
we set up calls, forms and bookings as conversions in GA4 and Google Ads, then structure campaigns by service and area before spending a dollar more.
we launch, check search terms daily and add negative keywords fast. Most of the wasted spend is cut in the first 30 days.
we test new ads and landing pages every month and move budget to the keywords, hours and zip codes that bring the best customers.
These six problems cause most of the wasted spend we find in audits. Fixing them often lowers cost per lead before any budget increase.
Your ads show for jobs, DIY tips and free searches. We build negative keyword lists from day one and review search terms every week.
Page views or button clicks counted as leads make Smart Bidding chase the wrong people. We track real calls, forms and bookings only.
Mixing services hides what works. We split campaigns by service and area so budget goes to the jobs you want most.
A focused landing page with one offer, reviews and a short form usually converts far better than a general homepage.
Calls at 9 PM that go to voicemail are lost money. We match ad schedules to your hours or add missed-call text back.
Leads that wait hours for a reply go cold. We connect forms to your CRM and can add instant SMS and email follow-up.
Seeing these in your account? Read why Google Ads are not converting or ask for a free PPC audit.
Search Ads for high-intent searches like “service near me”.
Performance Max for e-commerce and multi-channel reach.
Remarketing to bring back visitors who did not convert.
Local campaigns paired with Local Services Ads management for service businesses.
Our fees are built for small and growing businesses. The exact price depends on your ad spend, number of campaigns, locations and tracking needs, so we confirm it in a fixed proposal after a free audit. Your ad budget is paid directly to Google.
No long contracts. Setup is included in most plans, and a full account audit is free. Want to see what drives cost? Read how much Google Ads management costs and Google Ads cost per lead in Dallas.
Each option can work. This is how they usually compare for a small or mid-sized business.
| Marfa Digitals | Freelancer | In-house hire | |
|---|---|---|---|
| Typical monthly cost | Flat fee from $500 a month | Lower, varies widely | Full salary plus tools and training |
| Who runs your account | Senior specialist with team backup | One person | One employee, often a generalist |
| Conversion and call tracking | Set up and checked for you | Sometimes | Depends on skills |
| Landing pages and follow-up | Same team builds and automates | Usually extra | Needs a developer |
| Coverage when someone is away | Yes | No | No |
| Contract | Month-to-month | Varies | Employment |
Still deciding? Our guide on Google Ads agency vs DIY covers when running ads yourself makes sense.
We run Google Ads for local service businesses and growing brands across the US. Each industry has its own keywords, ad rules and cost per lead, so campaigns are built around how your customers search.
Our office is at 4332 N Central Expy, Dallas, TX 75205. We manage campaigns for businesses in Dallas-Fort Worth, Houston, Austin and San Antonio, and for clients in every US time zone.
Local campaigns use radius or zip code targeting, call assets, location assets linked to your Google Business Profile and ad schedules that match your opening hours. Learn more in our Texas Google Ads targeting guide and radius targeting guide.
You own everything: your ad account, data and tracking always stay yours.
Results-based reporting: we report on leads and revenue, not vanity metrics.
No long lock-in contracts: we earn your business every month.
Fast, honest audits: a free review of your account with clear fixes, even if you keep running it yourself.
One team for ads, landing pages and automation: including AI follow-up so no lead is missed.
Our management fee starts from $500 a month, and most growing accounts pay $1,000 to $1,500 a month for small and mid-sized businesses, depending on ad spend, number of campaigns and locations. Larger or e-commerce accounts get a custom quote. Your ad budget is paid directly to Google, and the fee is fixed in a written proposal before we start.
Search ads can bring calls and form leads within the first week. Most campaigns become stable and noticeably cheaper per lead after 30 to 90 days of search term cleanup, bid changes and ad testing.
Many local businesses start with roughly $1,000 to $3,000 a month in ad spend. The right budget depends on your cost per click, service area and how many leads you need, and we estimate it during the free audit.
Yes. Your Google Ads account, GA4 property, data and tracking always belong to you. We work inside your account with manager access, and you keep everything if you ever leave.
No. Plans are month-to-month. We ask for 30 days notice so we can hand over the account cleanly.
Home service businesses often use both. Local Services Ads charge per lead and show the Google Screened badge, while Google Ads gives you more control over keywords, areas and landing pages. See our Local Services Ads management page for details.
No. We are based in Dallas, Texas and manage Google Ads for businesses across the US, with meetings over Google Meet or Zoom in your time zone.
Yes. Our web development team builds fast, mobile-first landing pages for paid traffic, and we can add AI follow-up so every new lead gets a reply within minutes.
Get a free Google Ads audit. We will show you where your budget is leaking, what a fair cost per lead looks like in your market and how to get more leads from the same spend. Explore all our performance marketing services.
