E-COMMERCE · SHOPIFY · IRELAND
An Irish automotive e-commerce brand selling through Shopify works with Marfa Digitals on Google Ads, Meta Ads and email marketing. From 1 January to 24 October 2026 the store took €455,667 in total sales from 7,262 orders, with Google Ads returning 6.7× and Meta sales campaigns about 6.2× their ad spend.
6.7×
€251K
2,209
7,262
Grow online sales across Google, Meta and email while keeping every euro of ad spend profitable, and measure each channel against real Shopify revenue rather than clicks.
THE RESULTS
Each platform reports the sales it helped drive, so these figures overlap and should not be added together. Shopify shows the store’s total.
7,262 orders and €349,017 in net sales from 1 January to 24 October 2026. Monthly sales grew from about €40K in the first half of the year to about €65K a month from August.
€37,381 in spend brought €251K in conversion value from 59.7K clicks (1 January to 23 October 2026). Over the account’s lifetime, Google Ads has produced €439K in conversion value from €82K in spend.
Across the 2026 sales campaigns, Meta recorded 2,209 website purchases worth €142,575, with the main campaigns returning between 5.0× and 7.2× in purchase value.
Since email launched on 28 July 2026, three campaigns have each reached about 12,400 subscribers, with open rates of 17% to 39% and click rates of 4.1% to 8.7%. Automated web push flows have added €887 in tracked revenue.
NEXT CASE STUDY
B2B SERVICES · GOOGLE ADS · SOUTHEAST ASIA
12 Google Search campaigns in Indonesia, the Philippines and Vietnam brought in leads at $19.07 each for a business-setup firm.
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