PPC Audit Services That Show Where Your Ad Budget Leaks

Every bidding decision in a modern ad account depends on conversion data. If that data is wrong, automated bidding optimizes toward the wrong outcome, and every report you read is misleading. That is why the first part of our Google Ads audit checks what counts as a conversion, whether actions are double counted, whether phone calls are measured by duration and whether low-value actions like page views are set as primary goals.

We see the same patterns often. A form submission fires twice because of a thank-you page reload. Calls from ads are not tracked at all, which hides the main lead source for many local businesses. Meta campaigns rely on a browser pixel alone, missing events the Conversions API could recover. Offline sales never flow back into the ad platform. Fixing tracking rarely feels exciting, but it is often the single change that makes every other improvement possible.

Wasted spend usually hides in plain sight. We export search terms across a meaningful date range and sort them by cost and conversions. Irrelevant queries, such as job seekers, do-it-yourself researchers or people outside your service area, become negative keyword recommendations. We also check location settings, because targeting people who show interest in an area rather than people located there can send money to the wrong places. Schedules, device performance and network settings complete the picture.

Opportunity matters just as much as waste. We look for high-intent terms that convert well but are limited by budget, ad groups that bundle unrelated services, missing call or location assets, and campaigns where a better bid strategy fits the data volume available. For local businesses we also check whether Local Services Ads could complement search. Each finding in the action plan explains the issue, the evidence and the recommended fix in plain language.

You own the action plan. Some clients hand it to their in-house marketer, some share it with their current agency, and some ask us to implement the fixes and then manage the account through our Google Ads management service. There is no obligation either way. We write findings so a capable advertiser can act on them without needing us in the room, and we flag which changes carry risk and should be rolled out gradually.

Audit cost depends on how many platforms and accounts are involved, the volume of campaigns, whether landing pages are in scope and how much historical data needs review. Each audit is scoped individually and quoted at a fixed price. Timelines are typically a few weeks from access to walkthrough. We cannot promise a specific lift in leads or return on ad spend, but we can show you exactly where money is going and what to do about it.