DIY Google Ads can work on small budgets. Here is when it makes sense to hire an agency, and the questions to ask before you do.
Manage Google Ads yourself if your budget is under about $1,000 per month, your offer is simple and you can commit 4–5 hours a week. Hire an agency when spend grows, competition is high, or you lack tracking and landing page skills. A good agency should save more in wasted spend than it charges.
The risk is that mistakes are expensive. Broad keywords and missing tracking are the top reasons Google Ads stop converting.
Some businesses pay an expert to build the account, tracking and landing pages, then manage day-to-day tasks in-house with monthly check-ins. It is a cost-effective middle ground while you grow. For realistic numbers, read how much Google Ads management costs.
At Marfa Digitals, every campaign is tracked back to leads and revenue, and you always own your accounts.
Need expert help? See our Google Ads management services.
Not sure whether to DIY or hire?
Book a free strategy call. We will review your goals and tell you honestly which option fits your budget.
Book a Free Call →It is worth it when the agency lowers your cost per lead or increases lead volume enough to cover its fee. Ask for reporting on leads and revenue to measure this.
Yes. Google Skillshop offers free training. Start small, track conversions from day one and review search terms weekly.
