Generative Engine Optimization (GEO): How B2B and Service Brands Get Recommended by AI
A practical, evidence-based guide to generative engine optimization for B2B, SaaS and professional service companies.
AI Search
Shopify Agentic Commerce: How to Get Your Store Ready for AI Shopping Agents
AI assistants can now find and buy products from Shopify stores. Here is what Shopify launched in 2026 and how to get your store ready.
ChatGPT Ads for Small Businesses: How They Work and Whether to Test Them
OpenAI’s ChatGPT ads are open to US advertisers. Here is how they work, who sees them, and a sensible way for small businesses to test them.
Google AI Mode and Local Businesses: How to Get Recommended in AI Search
Google AI Mode and AI Overviews are changing how customers find local services. Here is how AI search chooses businesses and 7 practical ways to get yours recommended.
Local Business Marketing Trends for 2027: 9 Shifts Service Companies Should Plan For
Google Search is now AI-first, Local Services Ads are moving into Google Ads, and Meta finds your audience from your creative. Here are the 9 local business marketing trends US service companies should plan for in 2027.