Google Ads for Roofers: How Roofing Companies Get More Inspections and Signed Jobs
A practical Google Ads guide for roofing companies: campaign structure, keywords and negatives, landing pages, Local Services Ads and tracking signed contracts.
Paid Advertising
Guides on paid advertising for US businesses: Google Ads, Meta (Facebook & Instagram) Ads and TikTok Ads, costs, strategy and fixes from the Marfa Digitals performance marketing team.
Are TikTok Ads Worth It for Small Businesses in 2026?
TikTok ads can deliver low-cost reach, but only for the right businesses. Here is how to tell if TikTok advertising is worth it for you.
TikTok Ads Cost: What US Businesses Pay and How to Lower It
TikTok ads run on an auction with $50/day campaign and $20/day ad group minimums. Here is what drives TikTok ad costs and how to lower them.
Facebook Lead Ads vs Landing Pages: Which Gets Better Leads?
Instant forms are cheaper; landing pages usually bring higher-intent leads. Here is how to choose for your Facebook and Instagram campaigns.
Google Ads vs Meta Ads vs TikTok Ads: Which Platform Fits Your Business?
Google captures demand, Meta creates it and TikTok scales reach with video. Here is how to choose the right ad platform for your business.
How Much Should a Small Business Spend on Facebook Ads per Month?
Most small businesses should start Meta Ads with $20–$50 per day per campaign. Use this formula to find the right Facebook ads budget for your goals.
Facebook Ads Not Getting Leads? 7 Common Problems and How to Fix Them
Spending on Meta Ads with no enquiries? These 7 common problems, and their fixes, explain most Facebook lead generation failures.
Google Ads Not Converting? 7 Fixes for Small Business Accounts
Clicks but no leads? These 7 fixes solve the most common reasons small business Google Ads accounts fail to convert.
Google Ads Agency vs DIY: Which Is Right for Your Small Business?
DIY Google Ads can work on small budgets. Here is when it makes sense to hire an agency, and the questions to ask before you do.
How Much Does Google Ads Management Cost for a Small Business?
Most small businesses pay $500–$2,000 per month for Google Ads management, plus ad spend. Here is how pricing works and what budget you really need.