Facebook and Instagram Ads for Texas Local Businesses: City-by-City Guide
How to run Facebook and Instagram ads in McKinney, Garland, Georgetown, Katy, Corpus Christi and Lubbock: audience, creative and offers by Texas market.
Paid Advertising
Guides on paid advertising for US businesses: Google Ads, Meta (Facebook & Instagram) Ads and TikTok Ads, costs, strategy and fixes from the Marfa Digitals performance marketing team.
Google Ads for Texas Small Businesses: City-by-City Targeting Guide
How to run Google Ads in Irving, Frisco, Richardson, Sugar Land, Round Rock, New Braunfels and McAllen: targeting, keywords and what changes by Texas market.
LinkedIn Ads for B2B Lead Generation: A Practical Playbook for Small B2B Companies
A three-stage LinkedIn Ads framework for B2B companies that need qualified pipeline, not just clicks.
Local Services Ads vs Google Search Ads: Which Is Better for Home Service Businesses?
Local Services Ads charge per lead; Search Ads charge per click. Here is how they compare for plumbers, HVAC, roofers and other home service businesses.
Facebook Ads in Dallas, TX: 2026 Playbook for Local Businesses
How Dallas small businesses can run profitable Facebook and Instagram ads in 2026: costs, targeting, creative, tracking and common mistakes.
Meta Conversions API for Small Businesses: Why the Pixel Isn’t Enough
The Meta Conversions API sends leads and sales from your server or CRM to Meta. Here is why it matters and how to set it up.
How Much Does Google Ads Cost in Dallas? 2026 CPC and Cost Per Lead by Industry
Realistic 2026 Google Ads costs in Dallas: cost per click and cost per lead by industry, how much to budget, and 7 ways to lower your costs.
Google AI Max for Search Campaigns: What the Auto-Upgrade Means for Small Businesses
Google began auto-upgrading Search campaigns to AI Max in September 2026. Here is what changed and how small businesses can keep control.
ChatGPT Ads for Small Businesses: How They Work and Whether to Test Them
OpenAI’s ChatGPT ads are open to US advertisers. Here is how they work, who sees them, and a sensible way for small businesses to test them.
Local Services Ads Are Moving to Performance Max: What Home Service Businesses Need to Do
Google is moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. Here is the timeline, what changes, and a checklist for before and after your account migrates.