Google Ads, Meta ads and trust-building websites for contractors who install walk-in showers, grab bars, ramps, stairlifts and accessible home modifications. Reach older homeowners and the adult children who help them decide.
Most older adults want to stay in their own homes as they age, and the US population over 65 keeps growing. That creates rising demand for safe, accessible home modifications, from bathroom conversions to ramps and wider doorways. Few marketing agencies focus on this specialty, which means less competition for high-intent searches. We combine Google Ads, Facebook ads, a trustworthy website and prompt follow-up to fill your consultation calendar.
separate campaigns for walk-in showers, tub-to-shower conversions, grab bars, ramps, stairlifts and doorway widening.
ads written for older homeowners and for adult children researching on a parent’s behalf.
clear process, photos of real projects, credentials and financing options.
large click-to-call buttons, because many older homeowners prefer to call.
local campaigns with real project videos and testimonials.
content for occupational therapists, home care agencies and senior centers.
review generation, licenses, insurance and certifications displayed clearly.
cost per consultation and cost per signed project.
projects, price ranges, territory and certifications.
campaigns, consultation pages and call tracking.
we go live and review calls and inquiries weekly.
we expand project types and areas once costs are proven.
Google Search AdsHomeowners and families searching now
Facebook AdsOlder homeowners and adult children
Local SEOMaps visibility and reviews
Referral partnersOTs, home care and senior centers
Older homeowners and their families are wary of high-pressure sales. Ads and pages that focus on safety, independence and comfort, without fear-based language, earn more trust and more calls. We describe what you install, how long it takes and what to expect during a consultation, and we avoid exaggerated claims about safety outcomes.
Many projects start when an adult son or daughter notices a parent struggling with stairs or a bathtub. Facebook and Google campaigns can reach these family decision-makers with helpful guides, such as how to make a bathroom safer, and invite them to schedule a consultation for their parent.
Certifications such as the NAHB Certified Aging-in-Place Specialist (CAPS) designation, licensing, insurance and real project photos help homeowners choose with confidence. We feature them prominently on your website and in ads where platform policies allow.
Some homeowners may be able to use savings, financing, veterans programs or local assistance programs to pay for modifications. Because eligibility varies, we avoid promising funding in ads and instead link to official resources and your financing options on landing pages.
Costs vary widely by business, location, competition, season and offer, so we do not publish generic cost-per-lead numbers. Because accessibility projects are often high-value, cost per signed project is the metric that matters most.
We track calls, consultations and signed projects by project type. Also see home care agency marketing, a natural referral partner.
Remodelers, bathroom conversion companies, accessibility contractors, stairlift and ramp installers, and handyman businesses that specialize in safety modifications for older homeowners.
Respectful messaging that builds trust with older homeowners and families.
Phone-first pages and call tracking, because many customers prefer to call.
Reporting on signed projects, not just leads.
Combine Google Search Ads for specific projects such as walk-in showers and ramps, Facebook ads that reach older homeowners and adult children, a trustworthy website with real projects and reviews, and referral partnerships with occupational therapists and home care agencies.
Both older homeowners and their adult children. Many projects are researched or funded by family members.
It varies by business and location, depending on your market, competition and project types. We review your area and provide an estimate before launch.
Only with accurate, current information. Eligibility varies, so we link to official resources rather than promising funding.
Yes. Credentials such as the CAPS designation, licensing and insurance build trust and can improve conversion rates.
Tell us your projects, territory and capacity. We will send a lead plan with budget and expected cost per consultation.
