Shared leads or your own ads? Here is how Angi and Thumbtack compare with Google Ads for cleaners, locksmiths and home service pros.
Lead marketplaces like Angi and Thumbtack are fast to start and need little setup, but leads may be shared with other pros and you build the platform’s brand, not yours. Google Ads takes more setup, but you control keywords, service area and budget, leads come only to you, and you build your own customer base.
You create a profile, choose services and areas, and pay for leads or contacts. It is convenient for new businesses, but customers are often comparing several pros at once, so speed and price pressure are high.
You pay per click (or per lead with Local Services Ads) and customers contact your business directly. With radius targeting and call tracking, you know exactly what each call costs.
Do not compare cost per lead alone. Compare cost per booked job and customer lifetime value. A cleaning client who books every two weeks is worth far more than a one-time job. If ads are not converting, check these 7 fixes.
See how it all fits together in our local leads guide.
Ready to own your leads? See our Google Ads management, Local Services Ads management and local SEO services.
Ready to own your lead flow?
We help local service businesses move from shared leads to their own Google Ads, SEO and automation system. Learn more about Marfa Digitals.
Book a Free Strategy Call →Not always. Depending on the product, a lead may be sent to several businesses. Check the terms for the specific lead type you buy.
Yes. Many businesses use marketplaces for extra volume while building their own Google Ads and SEO lead flow.
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