On TikTok, creative is the targeting. Marfa Digitals is a Dallas-based TikTok ads agency that scripts native short-form videos and manages TikTok campaigns built for leads, purchases and return on ad spend, not just views. Plans start from $500 a month and you own your ad account.
TikTok works best for brands with visual products or services, customers who use the platform and the ability to test fresh video regularly. Not sure? Read are TikTok ads worth it for small businesses? We will also tell you honestly if Google or Meta should come first.
In short, our TikTok performance marketing services cover strategy, video creative, Spark Ads, TikTok Pixel and Events API tracking, campaign management and weekly creative testing. Every campaign is judged on cost per lead, cost per purchase and ROAS compared with your other channels.
We have not published a TikTok-only case study yet. These results come from our paid ads work, including Meta short-form video for an e-commerce brand, and use the same tracking and testing process we run on TikTok.
About €251K in tracked purchase value from €37.4K of ad spend, with every sale tracked back to the campaign that produced it.
Read the case study B2B services · Google Search Ads3,779leads in 3 months at about $19 eachSeparate Search campaigns for each service and market, the same structure we use to split products and service areas for local dealers.
Read the case studyobjectives, budgets and creative angles to test.
scripts, hooks and edits that look like TikTok, not TV, produced with our content team.
boost your best organic and creator posts.
TikTok Pixel and Events API for accurate conversion data.
bidding, budgets, audiences and Smart+ campaigns where they fit.
new videos every 1–2 weeks to beat ad fatigue.
cost per lead, cost per purchase and ROAS compared with your other channels.
we study your audience, competitors, top-performing TikToks in your niche and the offers that already sell for you elsewhere.
we script and edit a first batch of 6–10 videos with different hooks, angles and calls to action, using your footage, creators or both.
we launch with broad targeting, install the Pixel and Events API, and cut losing videos fast to find winners in the first 2–4 weeks.
we move budget to winning creative, add Spark Ads and retargeting, and refresh videos every 1–2 weeks to beat ad fatigue.
We pick formats based on your goal: leads, online sales or local bookings.
Full-screen ads in the For You feed, built to look and sound like native TikToks.
Boost your own posts or creator videos so ads keep likes, comments and follows.
Instant forms that collect name, phone and email without leaving TikTok, synced to your CRM.
Product and catalog campaigns for e-commerce brands, connected to your Shopify store.
TikTok’s automated campaigns, used where the data supports them and checked weekly.
Reach people who watched your videos or visited your site but did not buy yet.
The first two seconds decide whether a video is watched or skipped. Our scripts open with a clear hook, such as a bold result, a question or a visual problem, then show the product or service in use, add proof like reviews or before-and-after footage, and end with one simple call to action.
We test several hooks for every idea, keep videos short and vertical with captions for sound-off viewing, and never let a video run until it stops working. When a video wins, we make new versions of it instead of starting from scratch, which keeps cost per result low as you scale. Our content team can film, edit or brief creators for you.
E-commerce, beauty, fashion, food, fitness, apps and local businesses with visual results, such as salons, gyms, restaurants, med spas, pet businesses and home makeover services.
Our fees are competitive and built for small and growing brands. The exact price depends on how many videos you need, your ad spend and your goals, so we confirm it in a fixed proposal after a free review. Ad spend is paid directly to TikTok.
TikTok requires at least $50 a day per campaign and $20 a day per ad group, so a meaningful 30-day test usually needs about $1,500 or more in ad spend. No long contracts. Read our TikTok ads cost guide for details.
Each platform does a different job. This is how we decide where TikTok fits in your budget.
| TikTok Ads | Meta Ads | Google Ads | |
|---|---|---|---|
| Best for | Discovery and impulse buys through video | Demand creation and retargeting | People already searching for you |
| Buyer intent | Low to medium | Medium | High |
| Creative needed | Native vertical video, refreshed often | Video, images and carousels | Text ads and landing pages |
| Strongest for | E-commerce, beauty, food, fitness, visual services | E-commerce, local offers, B2C services | Home services, B2B, urgent needs |
| Typical role | Test after a proven offer, then scale | Core channel for many brands | First channel for lead generation |
Want the full breakdown? Read Google Ads vs Meta Ads vs TikTok Ads, or see our Facebook and Instagram ads management and Google Ads management services.
Our office is at 4332 N Central Expy, Dallas, TX 75205. We run TikTok campaigns for local businesses in Dallas-Fort Worth, Houston, Austin and San Antonio, and for e-commerce brands that ship across the US.
Local campaigns target the cities or areas you serve and feature real customers, staff and locations, which builds trust fast. E-commerce campaigns focus on product demos, reviews and offers, connected to your Shopify store so every sale is tracked.
Creative production and media buying under one roof.
Cross-channel view: we compare TikTok with Google Ads and Meta Ads to put budget where it performs.
No long lock-in contracts, and you own your TikTok Ads account.
Fixed monthly fees from $500, with creative included in Growth plans.
Honest advice: if TikTok is not the right channel for you, we will say so before you spend.
Our TikTok ads management starts from $500 a month, and most growing brands pay $1,000 to $1,500 a month including a monthly batch of new videos. Larger programs get a custom quote. Ad spend is separate and paid directly to TikTok.
TikTok requires at least $50 per day per campaign and $20 per day per ad group. We recommend about $1,500 or more in ad spend for a 30-day test so results are meaningful.
They can be, if your product or service is easy to show in short videos, your customers use TikTok and you can test new creative regularly. For urgent, search-driven services, Google Ads usually comes first.
Yes. We script and edit native short-form videos, and can also work with creators, user-generated content and your existing footage.
Many brands see early signals within 1–2 weeks of testing. Reliable results usually come after 2–4 weeks, once winning creative is found and tracking has enough conversion data.
Yes. TikTok lead generation ads use instant forms that collect contact details without leaving the app. We connect them to your CRM and set up fast follow-up so leads do not go cold.
Yes. For e-commerce brands we set up product and catalog campaigns connected to Shopify and, where it fits, TikTok Shop, with purchase tracking through the Pixel and Events API.
No. TikTok has a large adult audience in the US. We check whether your customers are active there before recommending it.
Yes. Your TikTok Ads account, Pixel, data and videos belong to you. Plans are month-to-month with no long lock-in contracts.
Yes. We are based in Dallas, Texas and run TikTok campaigns for local businesses and e-commerce brands across the US.
Book a free call and we will build a 30-day TikTok test plan for your business, with a recommended budget, creative angles and our fixed monthly fee. Read our Google vs Meta vs TikTok comparison or explore all performance marketing services.
